WordPress Tweaks To Improve SEO

WordPress is a CMS we all love. And with good reason: it’s user-friendly, easy to maintain, powerful and has a sea of features you can exploit to grow your business online.

No wonder, WordPress powers nearly 21% of all Web, including top folks such as TechCrunch, Mashable, The Next Web, VentureBeat, GigaOM etc. In fact, it powers the Result First blog, too.

But let’s face it: in spite of a lot of top-notch plugins out there, WordPress SEO proves to be somewhat complex. It may not be an absolute mess, but it’s important to understand the what, why and how of WordPress SEO in order to get most from it.

Since a lot of good how-to guides are available, today we focus on the five most important SEO related tweaks you can do to your WordPress.
Harden your website

This is one of the most important yet often ignored things to keep in mind while optimizing WordPress for search engines.

See, if your site gets compromised and you somehow don’t get to know about it, it will result in site downtime, which affects the user experience. This will not only decrease your leads, sales and conversions, but also make search engines lose trust in you, and thereby decrease your rankings.

Consider these two guides to harden your WP site:

Securing Your WordPress Website

Hardening WordPress
Change your permalinks setting

We could go on ranting about title XML sitemaps, page titles, meta descriptions, image optimization, canonical tags, no following comment links etc, but again we witness the permalink problem more often than others.

ResultFirst.com/blog/twitter-ads-best-practice-tips is better than ResultFirst.com/blog/social/twitter-ads-best-practice-tips or ResultFirst.com/blog/archives/36868237, or even ResultFirst.com/blog/2013/1/1/twitter-ads-best-practice-tips.

That’s because categories may not always be terribly relevant, numbers don’t make a meaningful URL and dates don’t make content timeless.

Change the permalink setting to /%postname%/ to implement this best practice.
Improve your site speed

If your website is not fast enough, you won’t be able to get a single visitor to it – forget about salivating them.

So check your site performance. Acknowledge the sore areas. Consider your mobile audience. And embrace the site speed best practices.

Curious to know more about site speed? Check out this post: Your page speed is more important than you think.
Claim your Google+ authorship

Google+ is proclaimed by many to be the future of SEO. So it’s more important than ever to claim your Google Plus authorship, which not just helps you get higher rankings, but also get more noticeable in the SERPs.

Don’t know how to do it? Check out Google’s own brief guide.
Install SEO plugins

At ResultFirst we don’t recommend you to install hundreds of SEO plugins. Installing WordPress SEO by Yoast (Yes! Just a single plugin) would do. For it lets you take care of most SEO related aspects, such as canonicalization, breadcrumbs, robots meta, page titles et al. Simply put, this plugin makes your life way easier.

If you need more help, though, you can contact our SEO experts right away.
Office:
R Z F-7/45 Dabri Extension,
New Delhi-110045
Ph. : +91-08826147606
E-mail : info@webinfology.com
website:http://webinfology.com/about-us.php

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3 Easy Ways To Get Traffic To A New Blog

Copywriting strikes many as uphill battle.

However, reality doesn’t agree. In other words, copywriting is not that difficult.

And given your dedicated efforts, it can be one of your best marketing tools (if not the best) – one that helps engage trust and move people from ‘inspire’ to ‘purchase’.

No, its aim is not to fool the buyer – it’s rather to take you closer to them … and make you more transparent and more expressive. So that they can resonate with you, whether or not they buy from you. So that they remember you and are more than likely willing to forge a lasting relationship with you or recommend you to their friends.

Turn scanners into readers
It’s a fact we all know: web readers are scanners.

The challenge lies in converting them from scanners to readers, from readers to customers and from customers to repeat buyers.

But how do you do that?

Write a simple, clear, concise and compelling content. Without any superlatives or self-indulgent crap, mind you.

When it comes to headline, for example, “We take care of all your digital marketing needs” is way better than “We are an award-winning and most sought-after web services consultancy that offers comprehensive, streamlined services to best suit blah blah blah…”

One mistake that even experienced web writers commit here is, they spend all their creative juices on the starting but don’t give much attention to the ending. The problem with this approach: what if the visitor gets impressed by your headline and ends up reading your complete content? Would you be able to convert them with an insincere ending?
 
Cut adjectives

Adjectives make you look like a sleazy salesman. They exaggerate. They take believability off your copy.

And the fact is, your customers hate to be sold to. They hate even the shadow of a salesman. They hate it when somebody tries to persuade them to spend money.

It is indeed difficult to begin with, as George Orwell eloquently puts it: “[Whoever writes in English] is struggling against vagueness, against obscurity, against the lure of the decorative adjective.”

But once you get over them, you can convey your message in an ever more meaningful manner, for, as Voltaire puts it, “adjectives are frequently the greatest enemy of the substantive.”
 
Exploit persuasive, hypnotic words
Words, if used cleverly, can, quite literally, prove to be mightier than the sword. Gregory Ciotti lists out 5 most persuasive words in the English language that can help you significantly improve your bottom line:

    You
    Free
    Because
    Instantly
    New

Even the word “Imagine”, according to many studies, helps you resonate with the deepest desires of your readers and influence them into buying from you.

Over to you. What’s your favorite copywriting tips? How do you make your readers salivate over your copy? Tell us in the comments.
Office:
R Z F-7/45 Dabri Extension,
New Delhi-110045
Ph. : +91-08826147606
E-mail : info@webinfology.com
Website :http://webinfology.com/about-us.php

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Get Leads Fast with Pay Per Click Search Engine Marketing

Are you not able to make the most from your PPC campaigns?

Deep down, do you feel like quitting it? That it’s getting you nothing? That it’s taking you nowhere?

Don’t worry. Here we discuss is designed to help bring your PPC back to track so you can avoid leaking money and grow revenue.

Ready?

    Set clear goals so you know what you’re targeting to achieve through your campaign.
    Leverage all match types and negative keywords.
    Make sure your PPC ad copy is terribly relevant to your target audience and has USP and call to action.
    Make your landing page simple, user-friendly, relevant and compelling. Refer this and this.
    More importantly, use a landing page rather than sending your users to your home page.
    Use geographical targeting to avoid unnecessary wastage of your money.
    Take care of budgeting and have someone crosscheck the data for you.
    Don’t just focus on Adwords, leverage Bing Ads too.
    Invest in remarketing, for it has great potential. And yes, this doesn’t irritate your users as often as you think.
    Don’t change your bids at random. Set up bid experiments rather.
    Test, track and measure your results regularly.

Want us to elaborate any of these? Let us know in the comments.

Contact Us
R Z F-7/45 Dabri Extension,
New Delhi-110045
Ph. : +91-08826147606
E-mail : info@webinfology.com
Website : http://webinfology.com 

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