My Definition Of SEO and How The Death Will Play Out

This post stems from a tweet from Brain Carter that we recently came across. For those who don’t know, Brain is a bestselling author, a keynote speaker and a respected marketer.
Here’s what he tweeted: “SEO 2014 = cuckolded eunuch… now just one less powerful arm of all digital marketing.”

So, has SEO really become “cuckolded eunuch” and/or “one less powerful arm of all digital marketing”?

We think Brain is coming from the recent shift from SEO to inbound marketing, which includes not just SEO but also content, PPC, conversion and other channels that don’t interrupt a user’s flow.

And Brain ain’t the only one with this opinion. There are hundreds of marketers who think SEO, if seen in the truest sense, has been losing its significance for quite a while – authorities like Rand Fishkin and Dharmesh Shah are promoting the concept of inbound marketing in full swing.

The problem is, SEO is evolving, and most of us are perceiving it as SEO is dying or SEO is dead. What used to be mostly about links and rankings has today evolved into something that focuses on authority, social, content and above all user experience.

We have been doing SEO for quite a while now and have been through the SEO is dead rants and chants many, many times. But the fact remains: SEO is still alive. Google still recommends it.  We’re still helping businesses grow online through it. And it ain’t going anywhere in the future, too.

Evolved SEO may look entirely new, but saying that it’s not that important (or dead) is as stupid as saying that the population is growing, so the human race is dying/dead.

What do you think about it? Do let us know in the comments below.
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3 Easy Ways To Get Traffic To A New Blog

Copywriting strikes many as uphill battle.

However, reality doesn’t agree. In other words, copywriting is not that difficult.

And given your dedicated efforts, it can be one of your best marketing tools (if not the best) – one that helps engage trust and move people from ‘inspire’ to ‘purchase’.

No, its aim is not to fool the buyer – it’s rather to take you closer to them … and make you more transparent and more expressive. So that they can resonate with you, whether or not they buy from you. So that they remember you and are more than likely willing to forge a lasting relationship with you or recommend you to their friends.

Turn scanners into readers
It’s a fact we all know: web readers are scanners.

The challenge lies in converting them from scanners to readers, from readers to customers and from customers to repeat buyers.

But how do you do that?

Write a simple, clear, concise and compelling content. Without any superlatives or self-indulgent crap, mind you.

When it comes to headline, for example, “We take care of all your digital marketing needs” is way better than “We are an award-winning and most sought-after web services consultancy that offers comprehensive, streamlined services to best suit blah blah blah…”

One mistake that even experienced web writers commit here is, they spend all their creative juices on the starting but don’t give much attention to the ending. The problem with this approach: what if the visitor gets impressed by your headline and ends up reading your complete content? Would you be able to convert them with an insincere ending?
 
Cut adjectives

Adjectives make you look like a sleazy salesman. They exaggerate. They take believability off your copy.

And the fact is, your customers hate to be sold to. They hate even the shadow of a salesman. They hate it when somebody tries to persuade them to spend money.

It is indeed difficult to begin with, as George Orwell eloquently puts it: “[Whoever writes in English] is struggling against vagueness, against obscurity, against the lure of the decorative adjective.”

But once you get over them, you can convey your message in an ever more meaningful manner, for, as Voltaire puts it, “adjectives are frequently the greatest enemy of the substantive.”
 
Exploit persuasive, hypnotic words
Words, if used cleverly, can, quite literally, prove to be mightier than the sword. Gregory Ciotti lists out 5 most persuasive words in the English language that can help you significantly improve your bottom line:

    You
    Free
    Because
    Instantly
    New

Even the word “Imagine”, according to many studies, helps you resonate with the deepest desires of your readers and influence them into buying from you.

Over to you. What’s your favorite copywriting tips? How do you make your readers salivate over your copy? Tell us in the comments.
Office:
R Z F-7/45 Dabri Extension,
New Delhi-110045
Ph. : +91-08826147606
E-mail : info@webinfology.com
Website :http://webinfology.com/about-us.php

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