WordPress Tweaks To Improve SEO

WordPress is a CMS we all love. And with good reason: it’s user-friendly, easy to maintain, powerful and has a sea of features you can exploit to grow your business online.

No wonder, WordPress powers nearly 21% of all Web, including top folks such as TechCrunch, Mashable, The Next Web, VentureBeat, GigaOM etc. In fact, it powers the Result First blog, too.

But let’s face it: in spite of a lot of top-notch plugins out there, WordPress SEO proves to be somewhat complex. It may not be an absolute mess, but it’s important to understand the what, why and how of WordPress SEO in order to get most from it.

Since a lot of good how-to guides are available, today we focus on the five most important SEO related tweaks you can do to your WordPress.
Harden your website

This is one of the most important yet often ignored things to keep in mind while optimizing WordPress for search engines.

See, if your site gets compromised and you somehow don’t get to know about it, it will result in site downtime, which affects the user experience. This will not only decrease your leads, sales and conversions, but also make search engines lose trust in you, and thereby decrease your rankings.

Consider these two guides to harden your WP site:

Securing Your WordPress Website

Hardening WordPress
Change your permalinks setting

We could go on ranting about title XML sitemaps, page titles, meta descriptions, image optimization, canonical tags, no following comment links etc, but again we witness the permalink problem more often than others.

ResultFirst.com/blog/twitter-ads-best-practice-tips is better than ResultFirst.com/blog/social/twitter-ads-best-practice-tips or ResultFirst.com/blog/archives/36868237, or even ResultFirst.com/blog/2013/1/1/twitter-ads-best-practice-tips.

That’s because categories may not always be terribly relevant, numbers don’t make a meaningful URL and dates don’t make content timeless.

Change the permalink setting to /%postname%/ to implement this best practice.
Improve your site speed

If your website is not fast enough, you won’t be able to get a single visitor to it – forget about salivating them.

So check your site performance. Acknowledge the sore areas. Consider your mobile audience. And embrace the site speed best practices.

Curious to know more about site speed? Check out this post: Your page speed is more important than you think.
Claim your Google+ authorship

Google+ is proclaimed by many to be the future of SEO. So it’s more important than ever to claim your Google Plus authorship, which not just helps you get higher rankings, but also get more noticeable in the SERPs.

Don’t know how to do it? Check out Google’s own brief guide.
Install SEO plugins

At ResultFirst we don’t recommend you to install hundreds of SEO plugins. Installing WordPress SEO by Yoast (Yes! Just a single plugin) would do. For it lets you take care of most SEO related aspects, such as canonicalization, breadcrumbs, robots meta, page titles et al. Simply put, this plugin makes your life way easier.

If you need more help, though, you can contact our SEO experts right away.
Office:
R Z F-7/45 Dabri Extension,
New Delhi-110045
Ph. : +91-08826147606
E-mail : info@webinfology.com
website:http://webinfology.com/about-us.php

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My Definition Of SEO and How The Death Will Play Out

This post stems from a tweet from Brain Carter that we recently came across. For those who don’t know, Brain is a bestselling author, a keynote speaker and a respected marketer.
Here’s what he tweeted: “SEO 2014 = cuckolded eunuch… now just one less powerful arm of all digital marketing.”

So, has SEO really become “cuckolded eunuch” and/or “one less powerful arm of all digital marketing”?

We think Brain is coming from the recent shift from SEO to inbound marketing, which includes not just SEO but also content, PPC, conversion and other channels that don’t interrupt a user’s flow.

And Brain ain’t the only one with this opinion. There are hundreds of marketers who think SEO, if seen in the truest sense, has been losing its significance for quite a while – authorities like Rand Fishkin and Dharmesh Shah are promoting the concept of inbound marketing in full swing.

The problem is, SEO is evolving, and most of us are perceiving it as SEO is dying or SEO is dead. What used to be mostly about links and rankings has today evolved into something that focuses on authority, social, content and above all user experience.

We have been doing SEO for quite a while now and have been through the SEO is dead rants and chants many, many times. But the fact remains: SEO is still alive. Google still recommends it.  We’re still helping businesses grow online through it. And it ain’t going anywhere in the future, too.

Evolved SEO may look entirely new, but saying that it’s not that important (or dead) is as stupid as saying that the population is growing, so the human race is dying/dead.

What do you think about it? Do let us know in the comments below.
Office:
R Z F-7/45 Dabri Extension
New Delhi-110045
Ph. : +91-08826147606
E-mail : info@webinfology.com
website:http://webinfology.com/about-us.php

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3 Easy Ways To Get Traffic To A New Blog

Copywriting strikes many as uphill battle.

However, reality doesn’t agree. In other words, copywriting is not that difficult.

And given your dedicated efforts, it can be one of your best marketing tools (if not the best) – one that helps engage trust and move people from ‘inspire’ to ‘purchase’.

No, its aim is not to fool the buyer – it’s rather to take you closer to them … and make you more transparent and more expressive. So that they can resonate with you, whether or not they buy from you. So that they remember you and are more than likely willing to forge a lasting relationship with you or recommend you to their friends.

Turn scanners into readers
It’s a fact we all know: web readers are scanners.

The challenge lies in converting them from scanners to readers, from readers to customers and from customers to repeat buyers.

But how do you do that?

Write a simple, clear, concise and compelling content. Without any superlatives or self-indulgent crap, mind you.

When it comes to headline, for example, “We take care of all your digital marketing needs” is way better than “We are an award-winning and most sought-after web services consultancy that offers comprehensive, streamlined services to best suit blah blah blah…”

One mistake that even experienced web writers commit here is, they spend all their creative juices on the starting but don’t give much attention to the ending. The problem with this approach: what if the visitor gets impressed by your headline and ends up reading your complete content? Would you be able to convert them with an insincere ending?
 
Cut adjectives

Adjectives make you look like a sleazy salesman. They exaggerate. They take believability off your copy.

And the fact is, your customers hate to be sold to. They hate even the shadow of a salesman. They hate it when somebody tries to persuade them to spend money.

It is indeed difficult to begin with, as George Orwell eloquently puts it: “[Whoever writes in English] is struggling against vagueness, against obscurity, against the lure of the decorative adjective.”

But once you get over them, you can convey your message in an ever more meaningful manner, for, as Voltaire puts it, “adjectives are frequently the greatest enemy of the substantive.”
 
Exploit persuasive, hypnotic words
Words, if used cleverly, can, quite literally, prove to be mightier than the sword. Gregory Ciotti lists out 5 most persuasive words in the English language that can help you significantly improve your bottom line:

    You
    Free
    Because
    Instantly
    New

Even the word “Imagine”, according to many studies, helps you resonate with the deepest desires of your readers and influence them into buying from you.

Over to you. What’s your favorite copywriting tips? How do you make your readers salivate over your copy? Tell us in the comments.
Office:
R Z F-7/45 Dabri Extension,
New Delhi-110045
Ph. : +91-08826147606
E-mail : info@webinfology.com
Website :http://webinfology.com/about-us.php

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Get Leads Fast with Pay Per Click Search Engine Marketing

Are you not able to make the most from your PPC campaigns?

Deep down, do you feel like quitting it? That it’s getting you nothing? That it’s taking you nowhere?

Don’t worry. Here we discuss is designed to help bring your PPC back to track so you can avoid leaking money and grow revenue.

Ready?

    Set clear goals so you know what you’re targeting to achieve through your campaign.
    Leverage all match types and negative keywords.
    Make sure your PPC ad copy is terribly relevant to your target audience and has USP and call to action.
    Make your landing page simple, user-friendly, relevant and compelling. Refer this and this.
    More importantly, use a landing page rather than sending your users to your home page.
    Use geographical targeting to avoid unnecessary wastage of your money.
    Take care of budgeting and have someone crosscheck the data for you.
    Don’t just focus on Adwords, leverage Bing Ads too.
    Invest in remarketing, for it has great potential. And yes, this doesn’t irritate your users as often as you think.
    Don’t change your bids at random. Set up bid experiments rather.
    Test, track and measure your results regularly.

Want us to elaborate any of these? Let us know in the comments.

Contact Us
R Z F-7/45 Dabri Extension,
New Delhi-110045
Ph. : +91-08826147606
E-mail : info@webinfology.com
Website : http://webinfology.com 

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Domain Parking – What It Is and How You Can Make Money Out of It?

Many people are a bit confused about the concept of domain parking and they get even more puzzled when they hear that one can actually make money parking domains. Good thing you found this article, then, as it is meant to make you understand exactly what domain name parking is and how you can use it to your advantage.

When to Park a Domain
In most cases, people buy domain names when they’re just about to build a website. There are also cases where a person buys several domain names because he hasn’t really decided on which name to use for his website and he wants to prevent others from buying the names he’s choosing from while he’s still deciding. Whatever your situation is, there will definitely be a certain period of time when the domain you bought will just be lying there without an actual website. This is the best time for you to park your domain.

Domain Parking: How to Go about It
Parking a domain is similar to parking a car in the sense that you have a domain, but it’s just lying there without being used. With parked domains, however, you have the option to monetize the domain or not. When you choose not to monetize a parked domain, it will simply show a “Coming Soon” or “Under Construction” message whenever a person types the domain name on his browser. When you decide to monetize your parked domain, it will show a temporary website where advertisements are displayed.

This is how you go about domain parking:
    Register a domain.
    Test the domain’s traffic. One thing you need to bear in mind is that the terms and conditions of all domain parking companies prohibit the advertising or promotion of parked domains. I repeat, you CANNOT advertise your parked domain to get traffic. This is why you need to first make sure the domain is already getting traffic before you work on monetizing it.
    Register with a parking company. Of course, you should take this step only when you’ve verified that your parked domain is getting a fair amount of traffic.
    Follow instructions on how to use the parking company’s service.
    Target the ads that appear on your parked domain such that they’re related to the domain name. This tip is especially important if you’re just parking the domain temporarily and plan to use it for an actual website someday. The ads should relate to the future content of your website.

This is how you earn money through your parked domain:

    An online user types your domain name into his browser.
    He is taken to the web page with the advertisements and links.
    If he finds an ad or link he’s interested in, he clicks on it.
    If the owner of the website where the ad or link leads to earns from that visit, he pays the parking company a certain amount and the parking company shares the amount with you, since the revenue came from your domain.

Choosing a Domain Name for Parking

How do you know whether a particular domain is a good candidate for parking? You’ll have to go through a verification process, of course. Let’s assume you’re still about to buy a domain. Whether you plan to use the domain for your website in the future or you simply want to hold it to prevent others from buying it, here’s how to make sure you can use it for parking purposes:

    Determine your niche and its staying power. Having a niche is important for any business because it provides you with a focus. And if you want your business to succeed, you’ll have to make sure your niche has a lasting appeal. The same is true for domain parking. The niche you choose for your domain should have lasting appeal so you can make the most out of it.
    Create a list of topics relevant to your chosen niche. For example, if your chosen niche is jewelry, you could list topics like bracelets, necklaces, anklets, engagement and wedding rings, and fashion earrings. Write down as many relevant topics as you can.
    Identify popular keywords for each topic on your list with the use of such tools as Google Keyword Tool. Create a separate list for keywords with the highest search volume for each topic, as these are the words that hold the most promise as domain names.
    Check for available domains based on the keywords you’ve identified using domain registration services like Godaddy.com or Domaintyper. List down the shortest domain names with .com extensions (stick to one-word domains if you can). Remember that shorter names are easier to remember and will therefore attract more traffic.

Choosing Parking Companies

It’s a good idea to register with more than one parking company. With the domain parking industry being very competitive, you do have a lot of good options. To begin with, you may want to consider these companies:

    Sedo – This is a good starting point where you can park your domain for a few weeks to get a fair gauge of your domain’s performance. You may then try to adjust your layouts or switch keywords to see if the domain’s performance improves.
    Voodoo – This company is known to offer the highest payouts. They also offer Auto Optimization, which automatically determines the best keywords and layout for your domain. If you don’t like this automatic function, they also give you the option of manually customizing your domain.
    DomainSponsor – This site is known for supporting foreign traffic and the Zero-click Model. It is one of the best-known brands assembled by Oversee.net, which is the brainchild of Entrepreneur of the Year Award recipient Lawrence Ng. The site helps monetize over 2 million domains and there’s no reason for yours not to be one of them.

Whenever you choose domains for parking, be sure to avoid blacklisted domains, as these are almost impossible to monetize. You can use the Google Blacklist Tool to find out if a particular domain is still good or if it isn’t worth your time. As a final tip, you should always look at a domain investment as a loss until you actually start earning profits from it. Therefore, you should never spend more than what you can afford to lose.

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Debt Affiliate Marketer: Tips To Become A Good One And Earn Dollars

With the job market too strict and high unemployment rate, almost everyone is looking for some other alternative to earn some money. Thus, debt affiliate marketing is becoming very popular amongst the individuals who want to make money online. Being an affiliate marketer, you can also improve your sales and thus, make huge profit. The debt affiliate marketers work as a team so that they may be able to earn more revenue through sale. The affiliate marketer will be able to earn money in the form of commission while they are promoting the products.

5 Tips to become a debt affiliate marketer and earn money

Check out 5 tips how you can become a debt affiliate marketer and make money.

    Examine the products and services – You should examine the products and services before you may decide to promote them. See that you have sufficient knowledge about what you’re promoting so that you can provide right information to your potential customers. If you aren’t able to give sufficient information about your products and services to the visitors, then you may not be able to attain success in your business.

    Banner exchange with different websites – Banner exchange is said to be an important type of affiliate marketing. The different webmasters make use of this particular strategy for getting links on several websites. You should claim banner exchange with websites that have proper relevancy with your own website. With the help of a suitable integration, you’ll be able to enhance your profit.

    Know the exact requirement of the market – You should do a proper survey of the market in order to know which products are in high demand amongst the customers. Make sure you promote those products so that you may be able to earn good profit from it. This will also enable you to make huge amount of money within a short span of time.

    Look for a debt affiliate program:You may conduct your search online to find suitable debt affiliate programs. Make sure you go through each affiliate program very carefully and find what offer is there for you. You need to know about the affiliate marketing websites in order to do business successfully and thus, make huge profit with time. It is advisable that you promote only one product at a time since then you’ll be able to know the feedback of your customers in a better way.

    Give proper attention to your website – You need to give proper attention to your website. Make sure your website is designed in such a way that the potential customers can find your products and services easily. See that there is lot of debt related information on your website so that the debtors may get all the details they are looking for. Being a debt affiliate marketer, you’ll have to deal with people who are having tough time to repay the outstanding debt. With sufficient information about debt on your website, you may attract more number of visitors and thus, increase traffic to your website.

 Featured Tags
digital marketing agency delhi,digital marketing services,online marketing agency,website promotion company delhi,SEO Services Delhi,web design company india,web designing services india,Flash Website Design India,Flash Web Site Development Company India,Website Maintenance Services Delhi,website designing company,Facebook application developer,Facebook app development,open source customization,website development delhi,Indian php programming firm,zen cart Customization india,paid inclusion services,
paid inclusion search engine,online affiliate programs,Brand Identity Marketing,Internet Marketing,high PR and regional directories,Directory Submission delhi india

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